A landing page is a specially optimised webpage designed to achieve a specific goal when visited by an internet users (normally via a PPC advert).

The main purposes of landing pages are:

• Lead generation
• Email mailing list generation
• Sales

Landing pages are usually integrated parts of the marketeer’s strategy and may be laden with tracking code, analytics and other tools.

Optimisation of landing pages is a hot topic and tools to perform Multi-Variate and Split A/B testing are very popular.

Here is an example landing page:

Can I use my Website as a Landing Page?

Yes.  Absolutely, and most people do, however there are subtle enhancements that are normally required to ensure that an existing website can become and effective landing page.  It is not good practise to use your home page as a landing page.

We are a specialist PPC Account Management company and we can provide advice on all the aspects of using your existing website with PPC campaigns.  We can also offer expertly crafted landing pages to customers that do not already have suitable websites.