http://www.reversebroadcast.com.au Helping more customers click with you! Thu, 17 Apr 2008 23:06:21 +0000 http://backend.userland.com/rss092 en Here is part two of this mini series and it is going to introduce you to a few terms that you will hear or read about in the world of Search Marketing and Google AdWords.  It is key when you start working with Google AdWords or any other Pay Per Click (PPC) system ... http://www.reversebroadcast.com.au/2008/04/google-adwords-basics/google-adwords-for-beginners-part-2 Whilst reading Christine Parfitt's great blog over at Semfire I spotted a link to Search Marketing Standard which is a great resource for SEM tips and news.  They also provide a print version which I have ordered.  I will update you on my views of the printed magazine when I ... http://www.reversebroadcast.com.au/2008/04/general-ramblings/58 The internet has grown to be a huge collection of interlinked web pages containing information about every conceivable topic.  In fact recent estimates put the number of pages at approximately 30 billion, that's 30,000,000,000 web pages! This huge size obviously poses some serious questions, the main one being: How do I find ... http://www.reversebroadcast.com.au/2008/04/google-adwords-basics/google-adwords-for-beginners-part-1 I have found over the last six years of working on some very complex IT projects that a solid methodical approach can often be of huge benefit. A method or methodology offers preconceived principles, practices, and procedures applied to a specific field of interest. So the question is: "Should we be following a PPC ... http://www.reversebroadcast.com.au/2007/12/sem-tools/ppc-methodology Well here you are... somehow you found my new blog. So what's it all about? Over the coming months (and years) I am planning to build a blog about the broad subject of Internet Marketing with a heavy focus on Paid Search a.k.a Pay Per Click (PPC) marketing. Why am I doing this? Everything ... http://www.reversebroadcast.com.au/2007/12/general-ramblings/inaugural-post