I have found over the last six years of working on some very complex IT projects that a solid methodical approach can often be of huge benefit.
A method or methodology offers preconceived principles, practices, and procedures applied to a specific field of interest.
So the question is:
“Should we be following a PPC methodology whilst planning, defining, analyzing, […]

Well here you are… somehow you found my new blog.
So what’s it all about?
Over the coming months (and years) I am planning to build a blog about the broad subject of Internet Marketing with a heavy focus on Paid Search a.k.a Pay Per Click (PPC) marketing.
Why am I doing this?
Everything about the internet intrigues me […]